So it's been six months since we started doing the email newsletters. We've published a lot of good content in that time. We haven't expanded the readership as we liked. And we really have been lax about getting the newsletter out on schedule, it's Jan. 12 and I still don't have all the copy for this month. Part of that seems to be to me Jon not taking a more aggressive approach to getting the content.
But things are looking up on a few other fronts. I have managed to get some industry names interested in the magazine, folks from the Outdoor Industry Association and Gore Tex subscribe to the magazine and in March we're going to be attending Paddlesport, which is a large kayaking event held here on the East coast. We should make contact with a lot of people, manufacturers and retailers. It could give us a nice bounce.
And in May we are going to be hanging out at the Delaware Valley's Orienteering Association's big event, which draws about 500 people. We've also developed a relationship with IMBA (International Mountain Biking Association).
Sunday, January 13, 2008
Sunday, September 16, 2007
Mid Atlantic Outdoors
Hi folks...
Mid Atlantic Outdoors is an online publication dedicated to bringing to you the best coverage of all the outdoor activities in the Mid Atlantic Region (New York to northern Virginia).
From rock climbing in the Shawangunks to screaming single track in Jim Thorpe, PA, to the grand daddy of all trails, the Appalachian Trail, to running Class V rapids on the Gauly and kayak surfing along the Jersey shore we're covering it all.
Look, we all would love to be able to spend six months preparing and three months climbing Everest or exploring the Amazonian jungle in Peru or doing a thru hike on the Appalachian but we're stuck in reality here. Jobs, families and other commitments have us where we are and though the heart might pound for adventure the opportunities no longer present themselves like they use to.
That doesn't mean you still can't answer your personal call of the wild. You just need to keep it closer to home, in cell phone range and remember to pick up that gallon of milk on the way back...
...that's what were here for, well, not the milk part, but when you need to fix your outdoor mojo turn to us. Looking for inspiration to get out there this weekend or someplace to go? Want to see what others like you are doing? Then come check us out and drop us a line.
We're at http://www.midatlanticoutdoors.com. Browse around, sign-up for our newsletters, send us your latest adventure and let us know what you think. On this blog I am just going to comment on what's upcoming and the production process and not really delve into the actual content of the site. But I welcom any and all reponses here and look forward to reading them.
Cheers!
Steve
Publsiher
Mid Atlantic Outdoors
Mid Atlantic Outdoors is an online publication dedicated to bringing to you the best coverage of all the outdoor activities in the Mid Atlantic Region (New York to northern Virginia).
From rock climbing in the Shawangunks to screaming single track in Jim Thorpe, PA, to the grand daddy of all trails, the Appalachian Trail, to running Class V rapids on the Gauly and kayak surfing along the Jersey shore we're covering it all.
Look, we all would love to be able to spend six months preparing and three months climbing Everest or exploring the Amazonian jungle in Peru or doing a thru hike on the Appalachian but we're stuck in reality here. Jobs, families and other commitments have us where we are and though the heart might pound for adventure the opportunities no longer present themselves like they use to.
That doesn't mean you still can't answer your personal call of the wild. You just need to keep it closer to home, in cell phone range and remember to pick up that gallon of milk on the way back...
...that's what were here for, well, not the milk part, but when you need to fix your outdoor mojo turn to us. Looking for inspiration to get out there this weekend or someplace to go? Want to see what others like you are doing? Then come check us out and drop us a line.
We're at http://www.midatlanticoutdoors.com. Browse around, sign-up for our newsletters, send us your latest adventure and let us know what you think. On this blog I am just going to comment on what's upcoming and the production process and not really delve into the actual content of the site. But I welcom any and all reponses here and look forward to reading them.
Cheers!
Steve
Publsiher
Mid Atlantic Outdoors
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