So it's been six months since we started doing the email newsletters. We've published a lot of good content in that time. We haven't expanded the readership as we liked. And we really have been lax about getting the newsletter out on schedule, it's Jan. 12 and I still don't have all the copy for this month. Part of that seems to be to me Jon not taking a more aggressive approach to getting the content.
But things are looking up on a few other fronts. I have managed to get some industry names interested in the magazine, folks from the Outdoor Industry Association and Gore Tex subscribe to the magazine and in March we're going to be attending Paddlesport, which is a large kayaking event held here on the East coast. We should make contact with a lot of people, manufacturers and retailers. It could give us a nice bounce.
And in May we are going to be hanging out at the Delaware Valley's Orienteering Association's big event, which draws about 500 people. We've also developed a relationship with IMBA (International Mountain Biking Association).
No comments:
Post a Comment